Program Underwriting

Breakthrough Women in Science & Medicine is a non-profit documentary-style biography series supported through educational grants and sponsorships. This educational series is a 501(c)(3) initiative of AMWA. This series is NOT supported by advertising dollars and does not participate in product promotions. Public Television along with our academic distributors do not permit commercial support or advertising content. The series is supported through educational grants and sponsorship from various providers, including: industry stakeholders, public, private family foundations, non-profit, and for-profit organizations. The producers of Breakthrough Women adhere to Public Televisions production and funding guidelines. These guidelines persist throughout every story we produce, regardless of the funding source(s). Program supporters are acknowledged on the broadcast program through a video billboard (or POD), logo recognition is provided on the Breakthrough Women website, and on all of the supporting classroom materials. Understanding the non-profit organization behind this effort and a thorough review the PBS Funding Guidelines listed below is recommended.

Meaningful Support

Your support of this episode provides critical bridge funding to these scientists to continue their ongoing research projects. An AWSM research grant awards will be named in honor of your company at the annual AWSM Awards Luncheon. The successful funding of this episode also provides support to AMWA's memorial fund used to support their 115 year old initiative to promote women in medicine including but not limited to medical student projects, relevant research, quality of care, and the advancement of women physicians. Partnering with AMWA on this national TV series will clearly demonstrate to a national audience that your organization is committed to the next generation of STEM pioneers and addressing the positive contributions of women accross all STEM industries.

AWSM is a group at the Feinstein Institutes for Medical Research, the research arm of Northwell Health, New York’s largest health care provider. AWSM strengthens the scientific careers of women researchers across Northwell Health by providing them with a community of support, including donor-funded research grants, on their way toward scientific independence. AWSM awards launch new research projects and collaborations and provide critical bridge funding to continue ongoing projects prior to securing grant funding.

Benefits of Underwriting

PBS Sponsorship Drive Results

Quality & Excellence

Say PBS sponsors are commited to quality.

Different & Better

Say sponsor messages are better than other networks.

Respected Brands

Have a more favorable view of branded sponsors.

Arts & Culture

PBS viewers watch Arts & Culture

Viewers

Watch PBS storytelling programs.

Education

Have 4+ Years of college

Income

More likely to have a Money Market.

Wealth

More likely to have $1MM+ net worth

The Unduplicated Audiences of PBS:

PBS sponsors are more liked: In the space of higher quality television programming, like PBS, sponsors are perceived as more Likeable (74%), more memorable (30%), and more engaging (20%).

1st in Public Trust for the 18th year straight.

Non-Profit Tax Deduction: Supporting this non-profit educational series comes with it the tax benefits of a 501(c)(3) donation. High-quality TV programming on America's most respected network helps position our supporters as leaders within the industry. This Breakthrough Women series meet both the production and funding guidelines as outlined in the "Red Book" guidelines. We strive to ensure important information is communicated in a documentary-style storytelling approach. There should be no expectation of endorsement from the broadcasters of this series or increased sales as a direct outcome from supporting any episode. Public television is an educational / editorial network, not a direct response platform.

Non-Exclusive Licens Rights: AMWA will provide each underwriter with a non-exclusive license along with a master copy of the Public Television broadcast episode to promote, market, and distribute the supported episode across their social media, website(s), and other publishing platforms.

Supporting Diversity, Gender Equity, and Inclusion (DEI): The decision to support this educational initiative with a relatively small grant helps to deliver important DEI content to audiences nationwide. No other platform can deliver this audience with the comprehension, retention and participation levels like PBS. DEI initiatives like this are critical to a successful organization. Research has proven that diversity drives innovation and employee engagement, and that companies with greater gender and racial diversity financially outperform their peers.

Long format productions (30 min+): Include PBS-compliant credits and a sponsor-recognition video billboard (PODS) providing respectable exposure for sponsoring organizations. These billboards provide dedicated time to present the underwriting company's mission and logo. This branding positions the sponsor in front of a national TV audience who have a strong interest in learning about compelling issues and those companies supporting the advancement of women.

2 Episode Formats

The Breakthrough Women documentary-style biography series producers will schedules pre-interviews with each of the featured women along with the coordination of filming approvals and logistics with the Public Relations representative from their respective companies. Editorial and educational production guidelines persist throughout every story we produce regardless of the funding source(s). Close collaboration is required for the Breakthrough Women producers to research, script, film, and distribute each story. This series is produced to meet one of two following formats:

One Feature story per episode: a broadcast program containing ONE in-depth, twenty-four minute feature story.

Three Breakthrough Feature stories per episode: a broadcast program containing THREE eight-minute feature stories in a magazine-style format.

Please contact AMWA's Jodi Godfrey, MS, RDN at jgodfrey@amwa-doc.org or Capital Media Group's David Holden, Creative Director at dholden@cmghd.com if you are interested in either participating in, supporting, or receiving broadcast rights for this series.