Breakthrough Women in Science & Medicine

The Breakthrough Women in Science & Medicine biography series showcases breakthrough women across multiple industries to spark interest, dialogue, and contribute to the advancement of females in STEM + Arts = STEAM fields. The impact and contributions these women are having need to be celebrated, documented, and promoted on a national level. This AMWA non-profit documentary-style biography series is currently seeking breakthrough women nonimations as well as support through grants and sponsorships.

Public Television

Promotion and distribution via the National Education Telecommunications Association (NETA) to PBS stations nationwide.

Multi-Channel

NETA national distribution on the PBS website, PBS App, and PBS OTT channel reaching more than 15 million unique monthly users.

National Distribution

Syndication to program directors in 100 local TV markets reaching 9 of the top 10 MSOs including ABC, NBC, and CBS stations.

Classrooms & Libraries

Available to 40 million students in 400 Universities, 77,000 Schools, and 26,000 Public & Academic Libraries worldwide.

In communities across the United States, public television has been a source of education, entertainment and awareness for decades. According to PBS Foundation data, roughly 100 million people watch their local PBS stations in a given month. Public TV, including PBS, historically boasts a diverse range of demographics in its viewership. In fact, according to publicly available data, PBS viewership tends to closely reflect the demographics of the local community. (*According to PBS Audience Insights 2021) In a typical month, PBS attracts nearly 15 million unique viewers across PBS stations, PBS App, YouTube Channel, and PBS OTT platforms.

Following the spike in OTT streaming in the spring of 2020, due to the onset of the pandemic, the slow and steady gains in streaming have continued at pre-pandemic rates for most demographics. However, the March 2020 bump in streaming among Adults 65+ persisted, with streaming among this demographic now outpacing Teens. While PBS’s owned OTT user base is relatively small, it’s a highly engaged platform, garnering the majority of Passport and non-Passport streaming among PBS’s owned platforms. Its users were up 10% season-overseason, the highest annual gains among PBS’s owned platforms.

The PBS Video App has 1.8 million subscribers meeting audiences where they are and when they want to watch. While the mobile app garners the least amount of users among PBS-owned platforms, its users grew slightly season-over-season (+4%). This was driven by streaming gains of +56% compared to last year.

PBS’s General Audience (non-KIDS, non-DIgital Studios) accounts on YouTube experienced modest season-overseason monthly user declines (-11%). However, the accounts proved to be a reliable way to garner large amounts of views relatively quickly (see Ali special page). Despite falloff in average monthly users, these accounts had gains in both engagement (+25%) and views (+15%) from last year.

Two-Tiered approach: 1. direct distribution into 77,000 U.S. Schools and 2. Public Television is the No. 1 source of educational media content for class-room ready digital learning experiences to engage students.

What is PBS LearningMedia? PBS offers FREE educational resources for PreK–12 educators and students. Available to teachers and students at no cost for educational use and representative of diverse perspectives and communities, including underrepresented and marginalized student populations. Designed to promote and support effective practices in teaching and learning with digital media.

Public Television

This educational series has a multi-channel distribution strategy with Public Television as our foundational national audience. The American Medical Women’s Association (AMWA), Capital Media Group Inc (CMG) and multiple academic partners invite you to work with us to produce this compelling series of documentary style biographies for national distribution to Public Television stations.

This series will highlight the contributions of women within STEAM careers and explore the experiences of these inspiring women.

In The Classroom

This STEAM career documentary project is designed to spark interest, dialogue, and contribute to the advancement of females in STEAM career fields.

Our primary goal is to inspire the next STEAM generation. We target this audience through academic publishers representing over 400 Universities, 70,000 K-12 schools classrooms and multimedia platforms inside 26,000 Public & Academic libraries in 150 countries reaching 40 million students and faculty members each day.

Multiple Distribution Points

Capital Media Group distributes editorial and educational content to American TV program directors at cable networks such as ABC, NBC, CBS,... and MSO's such as AT&T, and Verizon. These networks provide programming to a national viewerships interested in informative and educational shows.

The editorial distribution provided to CMG is based on our ability to source, produce and deliver compelling stories from pioneering Breakthrough Women.