Breakthrough Women in Science & Medicine

Program Underwriting

Breakthrough Women in Science & Medicine is a non-profit documentary-style biography series supported through educational grants and sponsorships. This educational series is a 501(c)(3) initiative of the American Medical Womens Association. This series is NOT supported by advertising dollars and does not participate in product promotions. Public Television along with our academic distributors do not permit commercial support or advertising content. The series is supported through educational grants and sponsorship from various providers, including: industry stakeholders, public, private family foundations, non-profit, and for-profit organizations. The producers of Breakthrough Women adhere to Public Televisions production and funding guidelines. These guidelines persist throughout every story we produce, regardless of the funding source(s). Program supporters are acknowledged on the broadcast program through a video billboard (or POD), logo recognition is provided on the Breakthrough Women website, and on all of the supporting classroom materials. Understanding the non-profit organization behind this effort and a thorough review the PBS Funding Guidelines listed below is recommended.

AMWA Non-Profit Initiative Learn more here PBS Funding Guidelines Standards & Practices Linda Brodsky Memorial Grant Learn more here

Meaningful Support

Your support of this series also provides critical funding from the The Dr. Linda Brodsky Memorial Fund honoring Dr. Linda Brodsky’s memory by endorsing her passions for gender equity, medical student success, clinical research and the advancement of women physicians. Under the AMWA's grants division, this memorial fund is used to support the Brodsky Memorial Scholarship and related initiatives promoting gender equity in medicine including but not limited to medical student projects, relevant research and quality of care. Your philanthropic underwriting of this episode sends a powerful message that your organization is committed to supporting diversity, equity, and inclusion.

This program provides funding to members who qualify under one of these initiatives. The project may be oriented to research, education, political advocacy or a medical endeavor that speaks to the mission of the Linda Brodsky Fund. Partnering with AMWA on this national TV series will clearly demonstrate to a national audience that your organization is committed to creating better opportunities for women accross all STEM industries.

(1) Platinum Sponsorship $65,000 includes:

First PBS Compliant Video Billboard on all television broadcasts nationwide and logo recognition on supplemental classroom materials and within a national school administration outreach campaign. The Platinum sponsorship will support the production of this 30 minute program as well as provide $3,000 toward the Dr. Linda Brodsky Memorial Fund award to a rising physician, nurse, scientist, or student member of AMWA.

(1) Gold Sponsorship $50,000 includes:

Second PBS Compliant Video Billboard on all television broadcasts nationwide and logo recognition on supplemental classroom materials and within a national school administration outreach campaign. The Gold sponsorship will support the production of this 30 minute program as well as provide $2,000 toward the Dr. Linda Brodsky Memorial Fund award to a rising physician, nurse, scientist, or student member of AMWA.

(1) Silver Sponsorship $35,000 includes:

Third PBS Compliant Video Billboard on all television broadcasts nationwide and logo recognition on supplemental classroom materials and within a national school administration outreach campaign. The Silver sponsorship will support the production of this 30 minute program as well as provide $1,000 toward the Dr. Linda Brodsky Memorial Fund award to a rising physician, nurse, scientist, or student member of AMWA.

Friends of STEAM $5,000 includes:

Logo recognition in a PBS Compliant Video Billboard, on supplemental classroom materials and on the Breakthrough Women website. The Friends of STEAM sponsorship will support the formatting, closed captioning and PBS OTT and APP promotion of this series as well as provide $500 toward the Dr. Linda Brodsky Memorial Fund award to a rising physician, nurse, scientist, or student member of AMWA.

Benefits of Underwriting

Quality & Excellence

Say PBS sponsors are commited to quality.

Different & Better

Say sponsor messages are better than other networks.

Respected Brands

Have a more favorable view of branded sponsors.

Arts & Culture

PBS viewers watch Arts & Culture

Viewers

Watch PBS storytelling programs.

Education

Have 4+ Years of college

Income

More likely to have a Money Market.

Wealth

More likely to have $1MM+ net worth

The Unduplicated Audiences of PBS:

1st in Public Trust for the 18th year straight.

PBS sponsors are more liked: In the space of higher quality television programming, like PBS, sponsors are perceived as more Likeable (74%), more memorable (30%), and more engaging (20%).

Supporting Diversity, Gender Equity, and Inclusion (DEI): The decision to support this educational initiative with a relatively small grant helps to deliver important DEI content to audiences nationwide. No other platform can deliver this audience with the comprehension, retention and participation levels like PBS. DEI initiatives like this are critical to a successful organization. Research has proven that diversity drives innovation and employee engagement, and that companies with greater gender and racial diversity financially outperform their peers.

Non-Profit Tax Deduction: Supporting this non-profit educational series comes with it the tax benefits of a 501(c)(3) donation. High-quality TV programming on America's most respected network helps position our supporters as leaders within the industry. This Breakthrough Women series meet both the production and funding guidelines as outlined in the "Red Book" guidelines. We strive to ensure important information is communicated in a documentary-style storytelling approach. There should be no expectation of endorsement from the broadcasters of this series or increased sales as a direct outcome from supporting any episode. Public television is an educational / editorial network, not a direct response platform.

Long format productions (30 min+): Include PBS-compliant credits and a sponsor-recognition video billboard (PODS) providing respectable exposure for sponsoring organizations. These billboards provide dedicated time to present the underwriting company's mission and logo. This branding positions the sponsor in front of a national TV audience who have a strong interest in learning about compelling issues and those companies supporting the advancement of women.

Non-Exclusive Licens Rights: AMWA will provide each underwriter with a non-exclusive license along with a master copy of the Public Television broadcast episode to promote, market, and distribute the supported episode across their social media, website(s), and other publishing platforms.

The Breakthrough Women documentary-style biography series producers will schedules pre-interviews with each of the featured women along with the coordination of filming approvals and logistics with the Public Relations representative from their respective companies. Editorial and educational production guidelines persist throughout every story we produce regardless of the funding source(s). Close collaboration is required for the Breakthrough Women producers to research, script, film, and distribute each story. This series is produced to meet one of two following formats:

Three Breakthrough Feature stories per episode: a broadcast program containing THREE eight-minute feature stories in a magazine-style format.

One Feature story per episode: a broadcast program containing ONE in-depth, twenty-four minute feature story.

Please contact Nicki Wright, Associate Producer at nwright@cmghd.com if you are interested in either participating in, supporting, or receiving episodes from this series.

Underwriting Opportunities

Grants & Sponsorships